Why Google Web Analytics Tools Are Important for Your Website? But if you would like to increase your conversion rate, and increase your earnings, there are a lot of things you want to figure out. Knowing who your customers are, and where they come from, for instance, will help you craft your message to be more relevant to them. Recognizing how they interact with your site can help you improve upon your own UX and UI, and reduce any friction associated with a conversion. We'll talk about how you can...